June 2012
1 post
May 2012
3 posts
More than just a logo.
Last weekend we wrapped up three days of wearing our directors’ hats with the final shot of our video - a Qlette Fiesta in Sheep Meadow (a large, playful lawn in NYC’s Central Park). Decked out with bright colors, comfy blankets, enough food for a feast and the extra touch of a piñata, the scene captures friends catching up over lemonade, cookies and basking in the sunshine (thank...
Thank you, Mom.
We may have never competed in the Olympic Games, but I can assure you all of our mothers saw an Olympian in each of us. Rather than preparing us for the cold swim lanes or high bar each morning, they dragged us out of bed (after humoring our pleas of just one more snooze), fed us the rightish foods and transported us from each and every activity we insisted on trying - all in an effort to allow...
The Home Stretch
Hey guys. Sorry that we’ve been a bit MIA with the blog the past few weeks, but we do have a good reason. Things are starting to get pretty hectic around here because we FINALLY have a launch date and therefore we have a bunch of final details to figure out before we go live.
So a lot has happened over these past few weeks. Personally, I’ve been really busy with my side jobs in addition to...
April 2012
2 posts
Made for Us. Made by Us.
Photo: HBO
If you are a girl in your twenties living in New York City (or any other major city), you’ve probably heard something about the new HBO show, Girls, debuting tonight, that will tell the story of four twenty-something women navigating through their lives in NYC. And, unlike its successful HBO girl-power predecessor, Sex and The City, Girls is claiming to be a more honest portrayal...
The New Playbook
Months ago, when Rachel and I were just getting started, I was introducing Quarterlette to a friend of mine, Kathryn, who is a huge fan of start-ups and was dabbling in her own project as a student at Wharton. While I was gushing over the details of where we had been and where we wanted to go, Kathryn interjected with a title to add to our reading list, Rework by Jason Fried and David...
March 2012
5 posts
Escape in the City
I had a really great day last week sitting in a Tribeca café.
The night before this great day, I was trying to think of a fun place to do work in my neighborhood besides Starbucks- and I couldn’t think of anything. Don’t get me wrong- I enjoy the mass coffee chain, but there are, hmm, maybe 20 Starbucks locations all within a 5 block radius of my Midtown apartment and therefore, due to the...
Liquid Damage.
Apparently my reflexes are out of practice because as the cup of coffee splashed over my new MacBook, saturating the screen and keyboard, there was nothing I could do but watch. It was in slow motion that I watched my boyfriend, Matt, sitting to my right, knock the cup over while trying to show his computer to my friend sitting on the other side of me, but it was in hyper speed that they both...
It's not you. It's me.
For months the ONCE DVD sat on our coffee table and for the same amount of time I kept saying I was going to watch it, “tonight”. All the while my credit card kept collecting the monthly Netflix fee I was paying for this one disc to remain idle. Finally, out of sheer guilt I put it on one random night while working and not paying attention to anything beyond its amazing soundtrack. That one...
My Dog is in Diapers
One of the main categories on Quarterlette will be titled: Love. In the Love section, we’ll have articles and stories about love, the lackthereof, and everything in between as it relates not just to romantic love, but to other types of love as well (friends, family, pets, uncooked cookie dough….you get the picture).
Anyone who knows me well knows that I love dogs. All types of...
February 2012
6 posts
Slippery Slopes
My parents both grew up in Miami, Florida where skiing involves water and motorboats, not sliding down the sides of icy mountains. Thus, when it came to teaching my brother and I how to ski they opted out. We went back to the warmth of the south for vacations instead. Unfortunately, this left me with a bit of a learning curve when it comes to keeping up with friends on the slopes. ...
Dreamy Obligations
Every since I left my marketing job a few months ago, I’ve faced a constant battle: Pay bills vs. Work on the passion-project (another name for Quarterlette). Obligations and dreams. Often independent. Rarely intertwined. Obviously, paying bills is a non-negotiable. Supporting myself is important to me. But it definitely takes some time to sort out. Since we don’t foresee Quarterlette being...
Cupid's Choice
Valentine’s Day. I know it’s coming and even throw an annual VDay fest, but I am never prepared when it comes down to what to don on this love-celebrating holiday. In order to avoid any wardrobe meltdowns, we reached out to one of our stylish fashion writers, Elizabeth Veys, for some last minute advice that can apply to whatever we’re feeling Tuesday morning. She took it to the next level and...
Sips and Dips
I have conflicting loves in my life, fitness and socializing. Often these two needs do not intersect, save for sprints down along the Hudson with my running buddies and sweating it out at boot camp with my roommate, and I’m often left sacrificing one for the other. Someone must have heard my plight though as the energetic ladies of Rogue Female Fitness found a way to merge the two...
She is Not the Enemy
I joined the work force being warned that women do not look out for other women. That we are enemies & fierce competitors. That we put each other down, feed our subordinates to the wolves and climb over one another to the top. Yet, strangely enough Rachel and I have experienced quite the opposite of this sentiment throughout the development of Quarterlette. We are overwhelmed and...
Era Envy
Curled up on my grandmother’s couch after a large Ruby Tuesday’s dinner, complete with a birthday sundae to ring in her 96th birthday, I finally had the chance to reunite with my favorite city through Woody Allen’s Midnight In Paris. Set between our modern era and the roaring Twenties, the film is centered around a character nostalgic for the past. He dreams to live in another time and abandon...
January 2012
4 posts
Shine Brightly
Photo Credit: People.com
As we gear up for the launch of Quarterlette.com, we’ll start to introduce you to certain aspects of our site. As with many online platforms, we’re going to have our content sorted under specific categories. One such category will be called: Radiate. The verb Radiate, according to Merriam-Webster Online, is defined as: To Shine Brightly....
Thanks Dad.
This afternoon I skipped out of work a few hours early and headed out to my father’s retirement reception from a company that he gave 38 strong years. It was the place he spent my entire childhood, and the position he’s been so loyal to that he doesn’t understand how our generation can hop from company to company. I stood before him, beside my family and surrounded by his...
5 tags
The First Jump.
I’m going to be upfront and say that this blogging thing is going to be a bit difficult…talking about myself publicly does not come easily. But, I’m going to make these posts less about me personally and more about the Quarterlette brand, starting a business, launching a website and taking an unconventional path.
Annnnyway, this blog will...
2 tags
Welcome!
Hey guys! Welcome to our blog. Well, it has been almost a full year since we started working on this concept and things are picking up. Emily and I will be using this space to narrate our story as we launch Quarterlette.com and to share our experiences thereafter. For all of those who have been following Project Lemonade on Tumblr, you can now start to follow Quarterlette instead.
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